Brand Management
Is your brand losing traction?Today's brands have much more responsibility than brands of the recent past. The tidal wave of Social Media, interactive and behavioral sciences has challenged the philosophy's of advertising and marketing. Is more consumer information always the best solution? Or not? Today's multichannel and vertically integrated platforms are much more complicated. At Green we make it easy! We do more than brand development. What we do is brand management across multiple touch points. Nowadays, your brand flies across the internet and lands in the most unexpected places. Lets be sure she is always looking her best! [<] backto top
Print Production
Is your brand losing traction?Don't get lost in producing predictable print advertising. Green specializes in a 'fresh' approach to print. We are creative professionals with a results-oriented mentality. Whether you need newspaper advertising, magazine advertising, yellow page advertising, direct mail advertising or specialty signature brochures, rest assurded it will get noticed and not lost in the crowd. And if your organization has ongoing ad production needs; Think Green![<] Back to top
Creative Copy
Words that sell?
Like deep sea fisherman with their rigs, or artists with their paint brushes, advertising copywriters rely upon a handy assortment of contrivances for seducing an audience. The copywriters tools are words alone. We must find the most potent gathering of words that are compelling phrases heard over the radio and television or read online or offline channels that generate an enthusiastic response from your audience.[<] Back to top
Motion Graphics
Video often requires a prom dress!Your agency of record must keep up with changing software technologies and constantly be informed of the latest software protocols. Your message and image should be dynamic. And your call to action must have audio and visual intrigue. Motion graphics can dress-up your image and give your brand confidence to get noticed in a crowd. So whether you are video content online or a broadcast TV spot offline– you are always looking your best![<] Back to top
Video Productions / In House Production Studio
Lights, camera, action… On-time and on-budget!Television broadcast is indeed a critical driver to all forms of lead generation– and can be difficult to track. However at Green, we often use unique URLs and 800 numbers to performance track all markets and networks. And that is just where video begins.Video content is critical for SEM and brand recognition! In 2009 while online advertising turned downward, video grew 41%. Green Productions is an in-house team of professionals that produces everything from viral and corporate videos to direct response and luxury communications. Let us show you the big picture.[<] Back to top
Interactive
Let's get interactive.Green Interactive quickly realized the fragmentation of the online industry. SEO, SEM, lead generation, banner ads, banner ad managemnt (AdReady) , video production, mobile marketing and paid search companies are all competing for your business. Interactive must work in concert with your offline channels. Allowing for a unified and quantified approach to your marketing initiatives.
Interactive advertising has changed the game. It has leveled the playing field. Now you can compete with the 'big boys' for market share!
Green Does:
• Website design & development
• Database management (eblast programs)
• Flash/Java/HTML programming
• Dynamic banners
• Banner ad management (AdReady)
• Motion graphics
• Content population
• Online post production
• 'Ad Words' campaign
• Performance tracking and analytics
• Social Media management
• Mobile marketing[<] Back to top
Radio Production
Audio signatures that break-through the daily sound bite. Compelling radio advertising is more difficult that most people imagine. This genera is totally different than television. Your environment is more intimate allowing for a deeper understanding of your product or service. But remember to make it fun and unpredictable, because you can be sure you prospect has heard it all. Also this outlet is perfect for a mobile marketing component! [<] Backto top
Media
Today's media game has new players and different rules!
Do you performance-track your media? Both online and offline? Well if you don't, you should! Today television broadcast has been so fragmented, it take a seasoned professional to wade-through cable, network, dish and now online programming. Green often uses unique URLs and 800 numbers to performance track all markets and networks individually. We perform media audits to adjust our buys. Remember television is the critical driver to all online channels.
Interactive media has changed the rules. Now analytics can be produced in a second, determining the effectiveness of your online campaign. Media can be served geo and behavioral targeted. And new media changes daily: contextual, retargeting, behavioral, dynamic, mobile and public video... the list is endless.
We are a powerhouse of media buying in both online and offline channels! And we answer to one master– ROI! [<] Backto top
Interactive media has changed the rules. Now analytics can be produced in a second, determining the effectiveness of your online campaign. Media can be served geo and behavioral targeted. And new media changes daily: contextual, retargeting, behavioral, dynamic, mobile and public video... the list is endless.
We are a powerhouse of media buying in both online and offline channels! And we answer to one master– ROI! [<] Backto top
3D
Don't be a drone. Go 3D! Do you have a product that is still in R&D? Interactive that need faster rendering time? A vision that can't be created in the real world? Then 3D is for you. We have the ability to create 3D renderings and animations that sell your widgets.
Does your agency speak these languages? Particle Illusion. Blender (3D). Cinema 4D (3D). Adobe After Effects. Strata CX (3D). Poser (3D human figure). Modo 3D with Lighting. Final Cut Pro. Apple Motion. Apple LiveType. Art-O-Matic.
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Text messaging/short message services
Do you want your prospect to interact with your brand? Think SMS! We currently have multiple short codes on lease and can deliver a SMS campaign that funnels your prospect to the appropriate marketing avenue. Or we can develop a unique short code that identifies a 'touch point' with your market. This gives us the ability to create contests or ask questions to better understand our target audience. Ultimately driving this 'fresh' prospect to a closing tool, whether it is an online or offline channel. Is your cliental is 18-42 and tech/luxury orientated? Than SMS is for you! This emerging media vehicle is predicted to grow the fastest over the next 5 years. [<] Backto top
Website Design & Analytics
You website should be your best performing employee. Green has designed and developed websites as large as 200+ pages of SEO-friendly content with custom integrated content management systems (CMS), to simple 'Micro Site' landing pages. And YES, our team of professionals has watched the latest novella on Java VS Flash. We have developed sites that work with their unique environments. (ASP, PHP, HTML, DOT NET NUKE, HTML) Our designers are careful to capture the tone and manner of you target prospect while maintaining your marketing objectives. And at the 'end of the day' your ROI is paramount and Analytics give us a roadmap to your future successes. [<] Backto top
SEO & SEM
The new 'gold rush' in advertising. This sector of advertising has grown the quickest. And everyone will tell you the can improve your ranking, while criticizing what it is you are currently doing. Here at Green Advertising we believe that integrating the online and offline channels of marketing into one team, allows for a more unified approach, yielding faster results. Improving your positioning on Google is just the beginning. Our search engine marketing (SEM) services encompass all paid search, paid inclusion and pay-per-click campaigns. [<] Backto top
SMM
Social networking… without the hangover. Portholes like Facebook, FourSquare, YouTube, Flickr, Twitter and MySpace are all new (ish) unique captive marketplaces. All following their own unique rules of engagement. Here at Green we realize the importance of appropriate content population. Working in an ever-changing environment. And opening a two-way line of communication that enhances your SEM program. Did you know that one of the best ways to have your SMM community interact with you brand is to simply, just ask them a question! Or develop a contest. Make them an offer they can refuse! Remember your SMM runs most effectively when it is in concert with your offline marking efforts. And video content is is critical for SEM and brand recognition! In 2009 while online advertising turned downward, video content grew at 41%. Green Productions is an in-house team of professionals that produces everything from viral and corporate videos to direct response and luxury communications. And now this is a integral part of what we can deliver to your SMM program.[<] Backto top
Social networking… without the hangover. Portholes like Facebook, FourSquare, YouTube, Flickr, Twitter and MySpace are all new (ish) unique captive marketplaces. All following their own unique rules of engagement. Here at Green we realize the importance of appropriate content population. Working in an ever-changing environment. And opening a two-way line of communication that enhances your SEM program. Did you know that one of the best ways to have your SMM community interact with you brand is to simply, just ask them a question! Or develop a contest. Make them an offer they can refuse! Remember your SMM runs most effectively when it is in concert with your offline marking efforts. And video content is is critical for SEM and brand recognition! In 2009 while online advertising turned downward, video content grew at 41%. Green Productions is an in-house team of professionals that produces everything from viral and corporate videos to direct response and luxury communications. And now this is a integral part of what we can deliver to your SMM program.[<] Backto top
Database management & eblast campaigns
Database is your home base. Your existing data and data capture methodology is the easiest way to garner further sales in most cases. Ask yourself, do I have a eblast campaign that 'test' markets? Do I have unique messages based on gender, geography and age? Anybody can upload a purchased list to Constant Contact and hope for 3% + click-through rate. But we now where to place the call to action and what to say. This environment is increasingly crowded. So be sure you message is clear and niche'.[<] Backto top
Database is your home base. Your existing data and data capture methodology is the easiest way to garner further sales in most cases. Ask yourself, do I have a eblast campaign that 'test' markets? Do I have unique messages based on gender, geography and age? Anybody can upload a purchased list to Constant Contact and hope for 3% + click-through rate. But we now where to place the call to action and what to say. This environment is increasingly crowded. So be sure you message is clear and niche'.[<] Backto top
Mobile Marketing
Your phone is the future. The Green Team is adept at integrating and managing a mobile marketing strategy. These two-way consumer conversations enable our clients to communicate on a deeper level that typical broadcast or print. This emerging media format is often clouded in strange short code opt-in jargon. Here at Green we have a knack of simplifying the format and making you understand the technology.[<] Backto top
Your phone is the future. The Green Team is adept at integrating and managing a mobile marketing strategy. These two-way consumer conversations enable our clients to communicate on a deeper level that typical broadcast or print. This emerging media format is often clouded in strange short code opt-in jargon. Here at Green we have a knack of simplifying the format and making you understand the technology.[<] Backto top
Audio Signature & Jingles
Audio signatures that break-through the daily sound bite. We have licensed many popular songs from the 60s, 70s, and 80s. The negotiating process takes time and diligence to navigate through the author and publishing royalties associated with your particular market. Or we can write and
Arrange an original soundtrack. (see sample provided)
Often a sound signature is more impactful. Remember the 'YAHOOooooooo' brand sound? Jingles are now making a comeback. When doing these– pursuing two separate concepts simultaneously is best. This is something that has a much longer shelf life that licensing music. [<] Backto top
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