2012 holds incredible potential for companies to take digital to a more personal level. But what to expect from it. No doubt, industry executives will demand more measurement, metrics and proof of success. With this new “Industry Boom” new apps that help with content overload (let’s consolidate and use the time efficient = strategy). The big words are measurement, engagement, and video (it will be a great year for YouTube). These are the result of some SMM predictions for the year.
#1: Businesses consolidate social media activities, learn to choose the right channels and integrate new content consumption practices
#2: Photo and video social networks will blossom – Yes! “webvideo” again.
#3: Brands embrace real time – Social Engagement. 2012 will be the year when brands will consistently-designed presence across multiple channels.
#4: Strategy takes center stage for social media and new apps help with content overload – Marketers adopt smarter social media tools to consolidate and be proactive and specially using the right SMM tool for the right “service, I mean Twitter for customer service, Facebook for community, Crowd-sourcing via a niche network, branding via Flick and etc
#5: Businesses outsource content creation and regularly creating unique content becomes essential
#6: Facebook’s growth inspires unique Facebook marketing experience and more branded Facebook apps are on the way
#7: Competition on Google+ rises, more social players will join in and a meaningful second tier of social networks emerges
#8: YouTube takes the lead, provides a social experience
#9: More “do it all” services will become available