Brand Management
Is your brand losing traction?Today's brands have much more responsibility than brands of the past. The tidal wave of Social Media, interactive and behavioral science has challenged the philosophies of advertising and marketing. Is more consumer information always the best solution? Today's multi-channel and vertically integrated platforms are much more complicated. At Green we make it easy! We do more than brand development. We provide brand management across multiple touch points. Nowadays, your brand flies across the Internet and lands in the most unexpected places. Let's be sure your brand always looks its best!
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Print Production
Stand out in a crowd!Don't get lost in producing predictable print advertising. Green specializes in a 'fresh' approach to printing. We are creative professionals with a results oriented mentality. Whether you need newspaper advertising, magazine advertising, yellow page advertising, direct mail advertising, or specialty signature brochures, rest assure it will get noticed. And if your organization has ongoing ad production needs, Think Green!
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Creative Copy
Words that sell.
Like fishermen with their rigs or artists with their paintbrushes, advertising copywriters rely upon a handy assortment of devices for seducing an audience. The copywriter's tools are words alone. We must find the most potent gathering of words that create compelling phrases heard on the radio, seen on television, and read online or offline, that generate an enthusiastic response from your audience.
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Motion Graphics
Make your video production look its best by adding motion graphics!Your agency of record must keep up with changing software technologies and constantly be informed of the latest software protocols. Your message and image should be dynamic, and your call to action must have audio and visual intrigue. Motion graphics can dress up your image and give your brand confidence to get noticed. So whether you are video content online or a broadcast TV spot offline, you are always looking your best!
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Video Production / In-House Production Studio
Lights, camera, action… On-time and on-budget!Television broadcast is indeed a critical driver to all forms of the lead generation and can be difficult to track. However at Green, we often use unique URLs and 800 numbers to track performance in all markets and networks. That is just where video begins. Video content is critical for SEM and brand recognition! In 2009, while online advertising turned downward, video grew 41%. Vidpop Productions is an in house team of professionals that produces everything from viral and corporate videos, to direct response and luxury communications. Let us show you the big picture.
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Interactive
Let's get interactive.Green Interactive quickly realizes the fragmentation of the online industry. SEO, SEM, lead generation, banner ads, banner ad management (Ad Ready), video production, mobile marketing, and paid search companies are all competing for your business. Interactive must work together with your offline channels while allowing for a unified and quantified approach to your marketing initiatives.
Interactive advertising has changed the game and leveled the playing field. Now you can compete with the 'big boys' for market share! Green provides:
Green Does:
• Website design & development
• Database management (eblast programs)
• Flash/Java/HTML programming
• Dynamic banners
• Banner ad management (Ad Ready)
• Motion graphics
• Content population
• Online post production
• 'Ad Words' campaign
• Performance tracking and analytics
• Social Media management
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Radio Production
Audio signatures that break through the daily sound bite.Compelling radio advertising is more difficult than most people imagine. The radio genre is totally different than television. Your environment is more intimate allowing for a deeper understanding of your product or service. Remember to make it fun and unpredictable, because you can be sure you prospect has heard it all. Also this outlet is perfect for a mobile marketing component!
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Media
Today's media game has new players and different rules!
Do you performance-track your media both online and offline? Well, if you don't, you should! Today, television broadcast has been so fragmented it takes a seasoned professional to sift through cable, network, dish, and online programming. Green often uses unique URLs and 800 numbers to performance track all markets and networks individually. Green performs media audits to adjust our buys. Remember television is the critical driver to all online channel avenues.
Interactive media has changed the rules. Now analytics can be produced in a second, determining the effectiveness of your online campaign. Media can be served as geographic and behavioral targets. New media changes daily with: contextual, retargeting, behavioral, dynamic, mobile, and public video... The list is endless.
We are a powerhouse of media buying in both online and offline channels! We answer to one maste r– R.O.I.!
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Interactive media has changed the rules. Now analytics can be produced in a second, determining the effectiveness of your online campaign. Media can be served as geographic and behavioral targets. New media changes daily with: contextual, retargeting, behavioral, dynamic, mobile, and public video... The list is endless.
We are a powerhouse of media buying in both online and offline channels! We answer to one maste r– R.O.I.!
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3D
Don't be a drone. Go 3D!Go 3D! Do you have a product that is still in R&D? Interactive that needs faster rendering time? Do you have a vision that can't be created in the real world?
Then 3D is for you. We have the ability to create 3D renderings and animations that sell your widgets. Does your agency speak these languages? Think in: Particle Illusion, Blender (3D), Cinema 4D (3D), Adobe After Effects, Strata CX (3D), Poser (3D human figure). Modo 3D with Lighting, Final Cut Pro, Apple Motion, Apple Live Type, and Art-O-Matic.
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Text messaging/short message services
Do you want your prospect to interact with your brand? Think SMS!We currently have multiple short codes on lease and can deliver a SMS campaign that funnels your prospect to the appropriate marketing avenues. We can develop a unique short code that identifies a 'touch point' with your market. We have the ability to create contests or ask questions to better understand our target audience, ultimately driving this 'fresh' prospect to a closing tool, whether it is an online or offline channel. Is your cliental 18-42 years old and tech/luxury oriented? Than SMS is for you! This emerging media vehicle is predicted to grow the fastest over the next 5 years.
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Website Design & Analytics
Your website should be your best performing employee.Green has designed and developed websites as large as 200+ pages of SEO friendly content, with custom integrated content management systems (CMS), to simple 'Micro Site' landing pages. YES, our team of professionals has watched the latest novella on Java VS Flash. We have developed sites that work with unique environments (ASP, PHP, HTML, DOT NET NUKE, HTML). Green designers are careful to capture the tone and manner of your target prospect, while maintaining your marketing objectives. And at the end of the day your ROI is paramount and Analytics give us a roadmap to your future successes.
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SEO & SEM
The new 'gold rush' in advertising.This sector of advertising has grown the quickest. Here at Green Advertising we believe that integrating the online and offline channels of marketing into one team, allows for a more unified approach, yielding faster results. Improving your positioning on Google is the beginning. Our search engine marketing (SEM) services encompass all paid search, paid inclusion and 'pay per click' campaigns.
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SMM
Social networking… without the hangover. Portholes such as Facebook, FourSquare, YouTube, Flickr, Twitter, and MySpace are the unique and captive marketplaces all following their own unique rules. At Green, we realize the importance of appropriate content population, working in an ever-changing environment, and opening a two-way line of communication that enhances your SEM program. Did you know that one of the best ways to have your SMM community interact with your brand is to simply just ask them a question, develop a contest, or make them an offer they can't refuse? Remember your SMM runs most effectively when it is hand in hand with your offline marketing efforts. Video content is also critical for SEM and brand recognition.
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Social networking… without the hangover. Portholes such as Facebook, FourSquare, YouTube, Flickr, Twitter, and MySpace are the unique and captive marketplaces all following their own unique rules. At Green, we realize the importance of appropriate content population, working in an ever-changing environment, and opening a two-way line of communication that enhances your SEM program. Did you know that one of the best ways to have your SMM community interact with your brand is to simply just ask them a question, develop a contest, or make them an offer they can't refuse? Remember your SMM runs most effectively when it is hand in hand with your offline marketing efforts. Video content is also critical for SEM and brand recognition.
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Database management & eblast campaigns
Database is your home base. Your existing data and data capture methodology is the easiest way to garner further sales in most cases. Ask yourself: Do I have an e-blast campaign that 'tests' markets? Do I have unique messages based on gender, geography and age? Anybody can upload a purchased list to Constant Contact and hope for 3% + click-through rate. Green knows where to place the call to action and what to say. This environment is increasingly crowded. Be sure you message is clear.
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Database is your home base. Your existing data and data capture methodology is the easiest way to garner further sales in most cases. Ask yourself: Do I have an e-blast campaign that 'tests' markets? Do I have unique messages based on gender, geography and age? Anybody can upload a purchased list to Constant Contact and hope for 3% + click-through rate. Green knows where to place the call to action and what to say. This environment is increasingly crowded. Be sure you message is clear.
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Mobile Marketing
Your phone is the future. The Green Team is skilled at integrating and managing a mobile marketing strategy. These two-way consumer conversations enable our clients to communicate on a deeper level than typical broadcast or print. This emerging media format is often clouded in short code jargon. Here at Green, we have a knack of simplifying the format and making you understand the technology.
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Your phone is the future. The Green Team is skilled at integrating and managing a mobile marketing strategy. These two-way consumer conversations enable our clients to communicate on a deeper level than typical broadcast or print. This emerging media format is often clouded in short code jargon. Here at Green, we have a knack of simplifying the format and making you understand the technology.
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Audio Signature & Jingles
Audio signatures breaking through the daily sound bite. Green Advertising has licensed many popular songs from the 60's, 70's, and 80's. The negotiating process takes time and diligence to navigate through the author and publishing royalties associated with your particular market. We are also capable of writing and arranging an original soundtrack. (See sample provided) Often a sound signature is more impactful. Remember the 'YAHOOooooooo' brand sound bite? Jingles are making a huge comeback. When doing jingles, pursuing two separate concepts simultaneously is best. This has a much longer shelf life than licensing music.
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